Diariamente as notícias confirmam a indispensabilidade da pesquisa no planejamento de qualquer ação de risco. Se você está ouvindo "por que você não se candidata em 2014?", pense na pesquisa. Mas não deixe para última hora. Donald Trump começa a se informar agora, embora a eleição, lá, seja em 2016.

Donald Trump has spent $1 million on "electoral research," according to a report. Trump told a GOP county dinner in Michigan last week that "everybody" tells him to "run for president." And just like he did before the 2000 and 2012 elections, Trump is musing about running for president.

“The electoral research was commissioned. We did not spend $1 million on this research for it just to sit on my bookshelf,” Trump's executive vice president and counsel Michael Cohen told The New York Post.

“At this point Mr. Trump has not made any decision on a political run, but what I would say is that he is exactly what this country needs. The turnout at these political speeches indicates his following remains very strong and is growing." The $1 million went to examining Trump's "standing in each state," according to the Post.